8 Best B2B Email Marketing Software for 2024

The 8 Best B2B Email Marketing Software

1. SendX

SendX is an easy-to-use email marketing software at affordable costs.

Features:

• SendX has a WYSIWYG (What You See Is What You Get) email editor, using which you can create beautiful emails, experiment with colours and layouts, and add images from the pre-built library. You can choose the pre-designed responsive templates or design your own. You can also get an instant preview of the emails on both mobile and laptop screens, so that you know how it’s going to look to your audience.
• With SendX, your marketing goes into auto-pilot mode. You can segment the customers on the basis of demography, subscriber behavior and more than 25+ other parameters. You can increase revenue with transactional emails and reach the target customers at the appropriate time through scheduling. You can also auto tag subscribers into segments, based on the popups they subscribe to and the data they fill.
• Unlike other ESPs, with SendX you can send unlimited emails every day to your audience. If someone has not opened your email, you can use the Resend feature to send the emails again, therefore ensuring that nobody misses the update. You can also embed videos in your emails, to capture more attention from your audience.
• You can create signup forms on SendX and embed them on your website so that people visiting your page can directly get added to your email list. You can also create beautiful pop up forms using the editor and trigger them at the right time to boost sales. You can even collect subscribers from Medium, by simple integration and grow your email list.

2. Brevo

Brevo is an email marketing platform for transactional emails and automated email campaigns.

Features:

• The drag-and-drop editor is faster and has a very simple way to create and edit email campaigns. The best part is you can go back to the older versions which comes in handy quite often.

• Brevo offers email marketing services in a variety of languages like English, French, Spanish, Italian, Portuguese & German. That’s super cool if you need to operate in your local language.
• With Brevo’s Email Send Time Optimisation feature, you can schedule a campaign, using which, the emails will be automatically sent at the most suitable time for each individual, based on their past activity. It will boost your open rates and therefore result in more engagement by the users.
• Brevo is known for its automation features, supports advanced automation triggers which are based on email engagement, web activity, etc. You can automate sending emails and SMS messages, updating information in your database and more. The platform has a commendable transactional email feature which is great for ecommerce.

3. Mailchimp

Mailchimp is a popular email marketing platform and CRM (Customer Relationship Management) software that is famous for its vast variety of features, templates and UI.

Features:

• Mailchimp’s drag-and-drop editor offers an array of options. You can click on the selected part of the content and simply move it to the desired location. You can select themes, add elements like logos, images, links, buttons and more. You have the privilege to preview your email before you send it out and save your designs for later.
• Mailchimp offers a library of pre-designed beautiful templates. You can personalise them as per your requirements. You can also use HTML, CSS to code your own template from scratch and save it for future use.
• Mailchimp’s reporting is extremely extensive with additional features like geo-tracking, social media reports and click maps. And a detailed, comprehensive report definitely helps B2B marketers make actionable decisions.

• Mailchimp allows you to integrate apps and web services like Calendly, Stripe, etc, to use extra features on the same platform. You can embed your Canva designs and also centralize your data from Google Analytics.

4. AWeber

AWeber is a simple email marketing platform for small businesses.

Features:

• AWeber has three options for editors to build your emails - Drag & Drop Email Builder, Plain Text Messages, HTML Editor. You can either use the classic drag and drop editor with the usual features or simply send text messages or add your own HTML code to any of the blocks like headlines, paragraphs, etc.
• Other than the normal email blocks available on every platform, there is a "Video" block in AWeber which saves a lot of time by creating an image of your YouTube or Vimeo video and hyperlinking that image with the actual video.
• AWeber offers a Smart Designer for your emails. You put your website URL in a form field & it analyzes your website or social media account for logos, image, and color palettes. Then it automatically builds ready-to-use, custom email templates for your business.

• AWeber has a simple yet effective autoresponder that sends well-timed emails to your audience. You can create tags for people and assign triggers and flows to your emails which saves you a lot of time. You can customise the content, audience, time and so on.

5. HubSpot

Hubspot is an all-in-one marketing and sales platform, usually preferred by B2B companies.

Features:

• HubSpot’s drag-and-drop editor lets you create responsive emails which are also mobile-friendly. You can either create your own templates or choose from a gallery of pre-built templates.

• HubSpot is great if you need unusual but useful features. One such feature is the unsubscription feature, using which the subscriber can unsubscribe to some selected email topics or lists, instead of permanently unsubscribing to the whole package. You can also personalise your content based on specific criterias for different readers.
• You can create different segments on the basis of email interactions plus their activity on your website or landing pages.
• HubSpot analytics dashboards are much detailed. You get data on the performance of either the individual emails or the entire email campaign. It also shows the performance of your recent emails vs your past emails.

6. Drip

Drip is an email marketing and CRM email platform for ecommerce.

Features:

• Similar to AWeber, Drip’s email builder offers multiple options like Visual Builder, HTML Builder, Text Builder. Using the visual builder, you can insert heavy elements in your emails to make it visually appealing. Using the HTML builder, you can control every aspect of layout and formatting. And if the highlight of your campaign is the write-up, text builder is best for you.
• Drip offers an advanced visual automation workflow builder, allowing you to set multiple triggers for a specific automation workflow. You can add triggers from other apps like Zapier, etc., as well.
• Unlike other ESPs, Drip provides two choices- campaigns and broadcasts. Campaigns are a collection of emails that set off when a trigger is fired, as per the automation rules. On the other hand, Broadcasts are single emails that are sent when you need to make announcements or send email newsletters.

• Drip has a close integration with Facebook, which lets you create segmented audiences directly from Facebook. It also allows you to automate workflows for Facebook ads and integrate emails with them.

7. Constant Contact

Constant Contact is an email marketing solution for nonprofits.

Features:

• The drag and drop editor’s smooth drag and drop experience makes creating an email faster and easier. The Smart Columns feature gives you the flexibility to fine-tune column sizes. Using the undo and redo options, you can go back and forth while editing.

• With Constant Contact, importing your contact list from Excel, Outlook, your e-commerce platform ​or​ literally anywhere is cake. Then, you can assign tags to all your contacts, which is very useful if you need extra details about your top customers or just want a deep dive into the data, in general. You can also create segments of your contacts based on different categories like location, behaviour, contact tags, etc.
• You can also promote all kinds of events, like webinars, fundraisers, surveys and more, on Constant Contact. You can manage event registrations, tickets, invitations, etc, on the same platform itself, so that you can manage your events like a pro.
• As per EmailToolTester, Constant Contact has a deliverability rate of around 89%, which ensures that most of the times your emails will not end up in the spam tab of your contacts.

8. Moosend

Moosend is a full fledged email marketing and automation tool.

Features:

• Moosend has a drag-and-drop editor for creating emails, including an easy to use designer for creating landing pages builder. There are pre-built templates for both of these, which are fully customisable and responsive.
• Moosend offers a visual automation builder which allows you to create various sequences like cart abandonment, welcome emails, thank-you emails etc, which saves a lot of time and energy. If you are new to this, you can select one of the pre-built automations and personalise it for yourself.

• With Moosend, you can create customised subscription forms with the advanced styling options or choose from a variety of ready-made forms, which is best for all industries and purposes. The forms can be pop-ups, floating boxes/bars, full page, etc. Using this you can grab the attention of the people visiting your website and convert them into a subscriber to send them emails. You can even decide who, when and where sees the form by setting your own visibility options.
• You can also create conditional blocks that show unique content to every user based on their user profile. Maximize the revenue per user by sending the relevant product recommendations only.

Conclusion

How to choose the right B2B email marketing software

Choosing the right B2B email marketing software entails several key considerations. Firstly, assess your specific business needs and goals, such as automation capabilities, CRM integration, and scalability. Look for platforms with robust analytics and reporting features to track campaign performance and ROI effectively. Consider user-friendliness and customer support quality for seamless implementation and troubleshooting. Evaluate pricing structures and scalability to ensure alignment with your budget and growth projections. Additionally, prioritize platforms that offer advanced segmentation and personalization options for targeted B2B outreach. Ultimately, select a solution that aligns with your business objectives and facilitates efficient, results-driven email marketing campaigns.

All the selected ESPs are the best picks in this category. But if you are someone who also runs a B2C biz or you are a creator, then I suggest giving SendX a shot. It includes the best features of email marketing automation platforms like A/B Testing, Integrations, Popup banners and MORE. Plus this is the MOST AFFORDABLE plan out there, literally.

Also, SendX offers a 14-day free trial if you want to try it out first. You can sign up without any credit card jargon and get access to everything from day one. How awesome is that!!

B2B Email Marketing Software Frequently Asked Questions

Q: What features should I look for in a B2B email marketing platform?

A: Key features to consider include:

- Robust segmentation and personalization capabilities

- Advanced automation workflows

- A/B testing functionality

- Comprehensive analytics and reporting

- Integration with CRM and other business tools

- User-friendly email builder with responsive templates

- High deliverability rates

- Scalability to grow with your business

SendX offers all these features, with particularly strong capabilities in automation, personalization, and deliverability.

Q: How important is deliverability in B2B email marketing?

A: Deliverability is crucial in B2B email marketing. Poor deliverability can significantly impact your ROI and damage your sender reputation. Look for platforms that offer dedicated IP addresses, deliverability tools, and consulting services. SendX, for instance, provides dedicated IPs for high-volume senders and offers professional deliverability consulting to ensure your messages reach their intended recipients.

Q: Can I try a B2B email marketing platform before committing?

A: Many platforms offer free trials. For example, SendX provides a 14-day free trial with full access to all features, allowing you to thoroughly test the platform before making a decision. This is particularly valuable for B2B marketers who need to ensure the software meets their specific needs.

Q: How does pricing typically work for B2B email marketing software?

A: Pricing models vary, but most are based on the number of subscribers or emails sent. Some platforms charge extra for advanced features. SendX offers a unique pricing structure with unlimited email sends, making it particularly cost-effective for businesses with high email volumes. Always consider the total cost of ownership, including any setup fees or charges for additional users.

Q: How do I ensure my B2B email marketing is GDPR compliant?

A: Choose a platform that offers built-in GDPR compliance features such as consent management, data protection, and easy unsubscribe options. SendX provides these features and regularly updates its platform to adhere to the latest data protection regulations, helping you maintain compliance without extra effort.

Q: What kind of customer support should I expect?

A: For B2B email marketing, responsive and knowledgeable customer support is crucial. Look for platforms offering multiple support channels and extended hours. SendX provides live chat support during standard business hours, ensuring you can get help when you need it most.

Q: How important is integration with other business tools?

A: Integration capabilities are vital for streamlining your marketing processes. SendX offers robust API capabilities and integrates with popular CRM systems and other business tools, allowing you to create a seamless marketing ecosystem.

Q: Can I easily migrate from my current email marketing platform?

A: Most platforms offer migration assistance. SendX goes a step further by providing free migration services for high-volume senders (lists of 10,000 or more), making the transition smooth and hassle-free.

Q: How do I measure the success of my B2B email marketing campaigns?

A: Look for platforms with comprehensive analytics and reporting features. SendX provides detailed insights into open rates, click-through rates, conversions, and more. It also offers heat mapping tools to visualize email engagement, helping you continually refine your strategies.

Q: Is it possible to automate my B2B email marketing campaigns?

A: Absolutely. Automation is key to efficient B2B email marketing. SendX offers advanced automation capabilities, allowing you to create complex workflows based on subscriber behavior, engagement levels, and other parameters. This ensures your messages are always timely and relevant.