We live in an era in which marketers are becoming more and more technical, and with that comes the need to build a marketing tech stack (email marketing software included) that puts the business in

If done right, email marketing can be one of the most cost-effective and conversion-rich forms of digital marketing. However, attaining these results isn’t always easy. To get the best results

Morty was a beginner in email marketing. His browser history never had an entry about email deliverability. All of his focus was on dashing templates or quirky subject lines. Then Morty saw a drop in

Statistics that help you make the best-informed decision on why to go for email marketing Table of Contents The Case for Email Marketing As marketers, we often have to make complex choices, and are

Serious email marketers know the importance of a strong foundation. They don’t work on subject lines, CTAs, fancy templates unless they are sure that whatever they send will actually land into

If you see a drop in the open- and click-through rates of your emails, see an increase in bounce rate, or find out that your emails are not getting delivered to people on Yahoo or Gmail or any other

Apparently, there’s no longer any such thing as “gut feel” in business, marketing or picking the next destination for a vacation. We all rely on data, analytics & colourful graphs. Thank God we made

Email marketing sometimes gets a bad rep. It is often confused with writing emails that start with, ‘I want to thank you for your patronage to our esteemed and leading company… zzz…’ Or emails that

Our data shows that strategic marketing emails boost open rates by 35%. They see an inundation of email marketing and their fingers are flying, sending the emails straight to junk, left, right and

Need for sophisticated yet easy to use Remote Working Tools in 2024 Until two years ago, remote working was considered a privilege restricted only to an elite few. But ever since the beginning of the

According to a Forrester report, digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its

Affiliate marketing is a huge and consistently growing business. In 2017, Statista estimated that the total spending through affiliate marketing in the U.S. reached $5.37 billion. This year, the

In this in-depth email list segmentation guide, you are going to learn all you need to know about email segmentation. I will talk about the email segmentation basics and the importance of segmenting

I don’t know anybody who wants to buy a car, wakes up in the morning, gets ready and says “I think I’m going to go into a car showroom today and spend some time.” They first get online and visit

What did you miss? Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. Instead,

Table of Contents What’s Your Type, huh? Sharing User-generated Content Driving Organic Views to Website Promoting Listings from your platform Curating content from outside sources Focused on an

You have to be living in a cave to not know what a GIF is. A Short, flashy, continuous, soundless animation. Usually silly, but used to express a situation, mood, or tell instructions. That’s a GIF.

Newsletters are these pockets of information that slide into your inbox daily or weekly and provide you valuable information practically for free! Sometimes experts share a valuable piece of advice

You’ll find tons of articles on this subject or loosely revolves around this subject. The most famous of all is - How to increase newsletter open rate “magically”. We have to understand two things.

It’s easier to turn a cat into a unicorn than turn emails into money. But that’s what Drip, an eCRM software wants to help you do - turn your subscribers into customers. It helps you run your online

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing

Fun fact: did you know that when you are doing business all the humor you had once in life is sucked out of your brain, leaving you with that grey rainy-day-type-of-mood?

When was the last time you scrutinised your email marketing strategies with Holmesian rigour? If you’ve been sending out emails that aren’t opened or need to make an email strategy, it’s time to do

Quick Summary Both ConvertKit and Mailchimp offer a free plan. But with Mailchimp you can send 1000 emails, whereas ConvertKit doesn’t let you send any emails in the free plan. Mailchimp's paid plans

Giveaways have always been popular with big brands and marketers. Giveaways are massive campaigns that allow brands to acquire new customers and boost sales. Now, brands are using Instagram giveaways

Table of Contents Setting the Stage Fundamentals A Word About Traffic The Traffic Funnel The Value Ladder Tactics & Strategies Visitor to Subscriber Right Message for the Right Audience Subscriber to