Bare with us for a moment as we geek out on email MTAs. We feel it’s important to understand what email MTA means if you’re working on email marketing platforms. Because of this, we’re going to spend

Ever felt like your inbox had a mind of its own, serving you just what you needed at the right time? That's no coincidence - it's the power of email drip campaigns. These are not just any emails;

Since the dawn of the digital age, emails have been the go-to RSVP for connecting with the crowd—whether that's your squad or a swarm of eager customers. And let's be real, the competition for the

Let’s talk about eCommerce email design. Wait! Wait! Don’t leave the page. It’s not as boring as you think. When we start thinking about an eCommerce email marketing strategy, this is the ticket to

Getting attention in that crowded inbox is no easy feat - that's why a captivating email graphic design is so important. Let's talk about how to make your campaigns pop with visual appeal that yields

Your subscribers have an inbox crammed with your competition and you have about 0.5 seconds to stand out.

Do you often find yourself hitting the 'send' button on bulk email campaigns, hoping to capture the attention of your audience?

You send an email, your recipient clicks a link, and you get paid. Is there anything more enjoyable than quite literally getting paid to send a simple piece of correspondence to your audience? That’s

Marketers know email marketing is far from dead. Infact, it continues to be one of the essential communication channels for brands. The power of emails is undeniable, but what follows is the sheer

As an online course creator, your mission extends beyond just imparting knowledge. It's about ensuring that your expertise reaches the right audience, those who will truly benefit from what you have

Sometimes, your ISP (internet service provider) will try to control the rate at which emails are sent from a particular sender or IP address. This is done to manage server loads and prevent abuse.

Email marketing for bloggers. Yep, we need to talk about it because it’s so important, and yet so many bloggers are either not doing it or are doing it the wrong way.

In a world where content is king and everyone is a publisher, how do you make your voice heard? Your challenge as a publisher is twofold: creating quality content is just one part of the equation;

As an email marketer, you put a lot of effort and time into creating engaging and relevant content for your subscribers. But often, your messages end up in the Promotions tab instead of the inbox.

Waves of new marketing strategies may pop up every year, but email campaigns remain one of the most effective options to date. In fact, studies show that most smartphone users prefer to receive brand

Email marketing is an excellent and effective process for many reasons. It gives you many opportunities to interact with your followers, who become loyal to your business because of the frequent

Step right up to learn how to hit the jackpot with your casino email marketing strategy! With more than 50% of players returning to casinos because of being emailed about promotions, it's a sure bet

If there's one type of email that can provide 3 benefits at once — enhance customer engagement, provide targeted information, and improve the overall customer experience — it's triggered email.

Email marketers face an inbox avalanche every day. Your subscribers receive a barrage of messages—newsletters, promotions, transactional notifications, and more as well! Just keeping up with email

Conversion rate optimization (CRO) is essential to turn people from just looking at your emails into actually doing something, like buying your product or clicking on your link. It's more than

Timed popups are a specific type of popup window that appears on a webpage after a predetermined amount of time. Unlike immediate popups that appear as soon as a page loads, or action-based popups

Deferred Email refers to an email that has been temporarily delayed by the recipient's email server. This deferral is not a deliberate action by the sender but rather a response from the receiving

Are you tired of receiving unwanted emails? You're not alone. According to a survey by MarketingSherpa, 69% of email recipients report emails as spam based solely on the subject line. And when it

In email marketing, you might be tempted to test everything from your subject line's word count to the hue of your CTA button.

Nothing grabs attention like an urgent call-to-action. Marketers just like you can harness the persuasive power of email offer urgency by strategically emphasizing timely, limited offers.

As companies grow and business needs change, so too do their technological requirements. Over 80% of small businesses rely on email services to acquire new customers and respond to client requests,

As email marketers, we constantly juggle with design aesthetics, captivating copy, and that ever-elusive perfect subject line. But, how do we truly discern which element elicits the best response

Let’s talk about email pretext for a moment, shall we?

Go anywhere these days and you’re bound to see someone on their mobile device. Did you know that 85% of people are checking their email on smartphones?” From chatting with friends to exploring social