There are approximately 4.37 billion active email users worldwide. Among them, you will find your ideal customer personas. No matter the emerging email marketing trends, emails remain one of the most

In this ever-evolving digital landscape, email continues to be a powerful tool for connecting with our target audience and driving business growth. But here's the catch: to make our email campaigns

Ad costs and influencer marketing prices in e-commerce have gone up a lot, leaving marketers confused. They want to find a way to reach customers effectively without spending too much money. Well, it

How to Maintain High Email Deliverability: 5 Tips for Regular Maintenance

When it comes to running a small business, every tool and every strategy you use must be cost-effective, efficient, and impactful. One such tool is email, a powerful channel that keeps you connected

In today's digital world, the humble email remains one of the most powerful tools at our disposal.

Is your frustration growing as you watch your carefully crafted emails disappear into the vast void of the spam folder?

You, as a savvy marketer, understand that design is not merely a decorative add-on; it is the key to unlocking the full potential of your message. It is the visual language that entices, engages, and

A lot of marketers do understand the need to create visual assets and dedicate a few hours a week for that. And quite a few marketers treat it as high priority. This demonstrates the huge role

You often spend hours crafting the perfect email campaign. You obsessively refine every sentence, pick the ideal images, and you're convinced this is the message that will finally capture your

Email newsletters are a powerful tool to keep your audience engaged, informed, and up-to-date with your business. They are an excellent way to build trust and loyalty with your subscribers. However,

Are you planning your next email marketing campaign for summer but struggling to come up with fresh and engaging newsletter ideas? With summer just around the corner, now is the perfect time to

Account-Based Marketing (ABM) is a strategic approach that focuses on creating personalized experiences for high-value accounts. It is a tailored approach that aligns sales and marketing efforts to

Black Friday is the busiest shopping day of the year and a great opportunity for businesses to drive sales and generate revenue. Email marketing is an effective tool for connecting with customers and

The digital landscape offers businesses a wide range of marketing techniques and tools. From social media marketing to search engine optimization (SEO), even small enterprises have the potential to

Email is one of the most commonly used forms of communication in the modern world. It is one of the best ways to communicate with our friends, family, and colleagues.

Emails are every marketer's first love.

As an email marketer, you're not just competing against other businesses in your industry. You're also up against spam filters, blacklists, and ever-changing email regulations.

In the world of email marketing, deliverability is key. After all, what good is a carefully crafted email campaign if it never even makes it to the inbox?

Email authentication can be a bit of a confusing topic, but don't worry! If you've heard that email authentication protocols can help improve deliverability, you're on the right track.

Several consultancy groups and essays have predicted email’s demise in favor of social media and flashy messaging apps. But a decade later, email is still going strong.

Many ambitious business owners will have at least one eye on international expansion, aiming to reach new consumers, diversify their income streams, and build a truly global brand. If your business

If you're sending high volumes of emails, you know the struggle of having them end up in the spam folder. It's frustrating, to say the least. All that time and effort put into crafting the perfect

Sending transactional emails can be a tricky business, as we all know. With the rise in spam and phishing emails, it's more important than ever to make sure your emails are properly authenticated.

We've all been there, sending out an email blast with high hopes, only to have it land in the dreaded spam folder. It's like sending a message in a bottle into the vast ocean of the internet, with no

Our current marketing landscape offers a variety of tools. Email marketing has been a feature for a couple of decades now, yet it can still be effective. Even as many brands focus on social media and

Big or small, no business can stand in the market without a reliable email deliverability tool.

It can be a lot of fun to design emails! It takes imagination and creativity to plan an email campaign. However, there are a lot of technical considerations that must be taken into account when

The number of email users in 2023 is expected to jump to 4.3 billion. That’s a big pot of opportunity sitting for you to grab.