We've all been there, sending out an email blast with high hopes, only to have it land in the dreaded spam folder. It's like sending a message in a bottle into the vast ocean of the internet, with no

Our current marketing landscape offers a variety of tools. Email marketing has been a feature for a couple of decades now, yet it can still be effective. Even as many brands focus on social media and

Big or small, no business can stand in the market without a reliable email deliverability tool.

It can be a lot of fun to design emails! It takes imagination and creativity to plan an email campaign. However, there are a lot of technical considerations that must be taken into account when

The number of email users in 2023 is expected to jump to 4.3 billion. That’s a big pot of opportunity sitting for you to grab.

The market is full of email communication tools, each promising the best results. However, even with the best tools, you are still at risk of email spamming.

Are you an email deliverability consultant looking to improve the effectiveness of your campaigns? Then you must need an email deliverability tool.

Emails are the lifeblood of any SaaS business. Whether bringing all team members on board with the latest company news or staying in touch with your customers, thoughtful email communication can make

Emails aren’t just meant for your marketing team to maintain customer engagement. It’s the backbone of your product, making it functional.

Even after centuries since it was first used, the term “P.S.” is still found in many letters today.

Once you hit the send button, every email should safely land in the recipient’s inbox. But unfortunately, we don’t live in a perfect world.

Every business finds out ways to keep customers happy and assured. Ecommerce sites use order confirmation email messages to win over their customers. These messages are sent to inform customers about

Sending an email seems like an easy job. You draft the perfect message and hope to hear from the customer.

In elementary economics, there is a term that you may have likely heard of before. It is called complementary products. These are products that consumers can also purchase in addition to the initial

Data is a powerful ally when it comes to making strategic decisions. From knowing what type of email marketing content works well to planning campaigns to keep subscribers engaged at every step of

Email marketing has come a long way. Several tools and software in the market let marketers be creative and give customers a gratifying experience.

It’s not uncommon for marketers to take a one-size-fits-all approach to email marketing or choose to put it on the backburner in favor of other avenues. Email isn’t usually the first thing on a

Email marketing is one of the oldest digital marketing methods. It is still popular and effective. The success or failure of any email marketing campaign depends on whether the email gets opened or

Did you know that there are 4.26 billion email users worldwide? That's almost double the number of people on Facebook and triple the number of Instagram profiles. Who would have thought that

It doesn’t exist if it didn’t land in the inbox.

According to data, marketers who use segmented email campaigns saw an increase of 760% in the brand’s revenue. Additionally, brands that focus on adding value through their newsletters and have a

In 2024, the email address is the #1 chased a piece of data about us. It's hard to imagine an online presence without it, as over 4.26 billion email users send almost 13.2 billion every second.

“A bad email reputation is like a hangover: hard to get rid of, and it hurts everything else.” – Christ Marriott.

Every marketer raves about email marketing and how it tops the ROI charts.

Admissions departments around the globe are now more sophisticated and agile than ever when it comes to email marketing to potential students. Our world in higher education is always changing, thanks

If you're a real estate agent, then you know that marketing is key to your success. It's not enough to just list a few homes on the market and wait for the phone to ring. You need to have a solid

Introduction Email Marketing is one of the most effective and affordable online marketing strategies to promote your brand. According to the Content Marketing Institute, about 87% of B2B marketers

The need for email marketing in the world of marketing cannot be overemphasized.

Newsletters have the potential to be a powerful marketing channel – so before you hit ‘send’, take a look at these winning tactics. From the Business of Fashion’s daily briefings to a regular dose of