Email marketing remains one of the most effective tools to build your brand awareness. It’s the bread and butter of any serious marketing campaign. And yet, most business owners and marketing teams

LinkedIn and email marketing landing pages are two of the most popular platforms for organic lead generation.

Email marketing is the most effective digital marketing strategy, with the highest return on investment across every other marketing method. Email campaigns are capable of generating up to $42 per

From social media, to display ads, to mobile app ads, to video ads, we have seen multiple marketing channels become extremely popular and widely used in recent years.

With email marketing softwares, a lot of variables like the number of subscribers, types of features, and number of emails influence the final bill. So in this guide, we have decoded the pricing

Did you ever have experience with an abandoned cart email or an order confirmation in your inbox? Then you're already familiar with transactional emails. They are automatic emails sent when clients

As marketers, we need a daily dose of inspiration to deliver value to our customers and get the ROI on email marketing efforts for our business. And whether you are just starting your marketing

It is again the time of the year when marketing departments at school are in a rush, and hustle is the teacher’s new chore.

We all have this sensation… you need to launch an email campaign. You want something well designed, well crafted in order to impress the people that will open your message. Besides the message

Congratulations on the development of a new product! You've scaled the mammoth task of figuring out what your customers want and are now ready to present them with a solution over email. Why email?

Email marketing continues to be among the most powerful channels available, with a high ROI. However, nowadays, inboxes are full, saturated with marketing messages and junk mail. This makes it

Email marketing is a deadbeat marketing method. Do you think that too? If yes, you are missing out on a great opportunity to grow your sales, revenue, and reach. In fact, a survey conducted among 372

Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting

There are many creative ways to grow your email lists, such as giveaways, freebies, and referral programs. But have you ever thought about quizzes? Quizzes are one of the most effective tools for

Email is something that has become so common we hardly think about it anymore. Yet many things about these services matter, especially in a business context. Since it’s part of your brand, should you

Nearly 250 billion emails are exchanged every day over the internet. Some get high reads and clicks, while some go in the spam and trash. So, you better know how tough the competition is to stay

Email newsletters and subscription-based marketing have increasingly become forerunners in the realm of effective digital marketing. They have a higher engagement rate compared to other types of

Imagine you’re a consumer on the hunt for the best camera for YouTube (or commercial use, in general). You’ve done some Google searching and scrolled through your favorite brands on Instagram. You’ve

Tech issues, accidental email sends, wrong promo codes, incorrect info, they’re almost impossible to prevent completely. Issues like these can mar customer relationships when left unfixed.

Marketing is very crucial for any business that desires to survive and thrive in a competitive environment. One of the marketing channels the internet has made it easier to reach out to customers is

Every time you send an email to market your brand, you always want your target to get the information. This helps you create engagement and increase the chances of sales by promoting your brand.

If there's one thing that gives marketers the most stress on an event prep to-do list, it's the event invitation emails. These emails introduce the event that takes weeks or months to plan out & if

Until a decade ago, big used to matter. Homes. Cars. Businesses. The world had a natural affiliation towards everything bigger. Even bigger enterprises were considered to being worthy of calling

YES, Email Marketing is different from Marketing Automation. I understand that the difference can be overwhelming at times. But believe me, it’s important for you to know how and where they differ.

User onboarding is an important step in any customer’s journey, making it crucial from an organizational point of view. About 86% of companies state that they are more likely to stay loyal to a

In this day and age, no one can afford to ignore cyber threats. Cybersecurity is extremely important, and email security is not an exception. Moreover, as email security has been overlooked by so

There are rumors that email marketing will soon be dead and it does not lead to good returns. And many more!! I would like to answer that with some little stats - email is the third best way for

As a yoga studio owner, you’re always looking for cost efficient ways to attract and preserve yoga enthusiasts. Maybe you’re rocking word of mouth as your most prominent marketing channel but you’ve

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. They have different strengths and uses, however, and

You’ve spent time, money and energy creating a valuable product. You know your target audience, ideal buyer persona and have a strong market fit. But now you need leads. A lead is a prospect that you