The challenge: When email problems threaten your entire iGaming operation
In the high-stakes world of online gambling infrastructure, Asian BGE faced email challenges that directly impacted their operators' bottom lines:
- Player acquisition emails never reached inboxes: "Most of our domains and IPs were getting blocked," their Infrastructure Lead told us. This meant welcome bonuses and first-deposit offers – the lifeblood of player acquisition – weren't reaching potential players, creating a direct revenue leak for operators.
- Impossible revenue attribution: With emails landing inconsistently in spam folders, Asian BGE's iGaming clients couldn't properly attribute player deposits to specific campaigns. This made ROI calculation nearly impossible and undermined marketing decisions across their client base.
- Regulatory compliance nightmares: The team explained, "We had to manually replace blocked domains and IPs and monitor all those resources constantly." With gambling regulators in markets like Malaysia, Indonesia, and the Philippines imposing strict communication requirements, this manual approach created serious compliance vulnerabilities.
- Technical talent wasted on email problems: "We needed a tool that's in the cloud where we don't need to manage the infrastructure," their team explained. The engineers were spending up to 30% of their time troubleshooting email issues instead of building features that actually differentiated their iGaming infrastructure.
These technical annoyances weren't just minor issues for a B2B provider supporting gambling operators who measure success in deposit volume and player lifetime value—they were directly affecting the financial performance of the entire client ecosystem.The technical problems experienced by the B2B provider had a direct impact on the financial performance of their gambling operator clients, for whom success is measured in deposit volume and player lifetime value. These issues were far more than minor annoyances.
The solution: How SendX fixed their email infrastructure
After evaluating several specialized email solutions, Asian BGE chose SendX because it addressed their unique iGaming communication needs:
- Email infrastructure optimized for high-volume outreach
With SendX, Asian BGE no longer had to manually manage IPs or replace blocked domains. The platform’s built-in reputation management and trusted sending infrastructure meant their campaigns reached inboxes at scale.
- revenue attribution that actually works
The platform's tracking capabilities allowed Asian BGE to finally connect email activity to business outcomes. They could:
- track which promotional emails led to first-time deposits
- identify retention campaigns that drove player reactivation
- measure ROI on bonus campaigns and free spin offers
- understand the impact of their welcome sequences on player lifetime value
- compliance-ready delivery across multiple jurisdictions
SendX enabled seamless email delivery for markets with strict regulatory requirements. Their team could now:
- Ensure timely delivery of responsible gambling reminders
- Send player protection and deposit limit notices consistently
- Automate self-exclusion confirmations without manual intervention
- Reduce compliance risk with a reliable and traceable communication framework
- Human support that understands gambling communications
Beyond the tech, SendX provided access to a responsive support team with deep knowledge of gambling industry email challenges. They helped Asian BGE optimize campaigns for key player milestones like first deposits, withdrawals, and bonus redemptions—ensuring each message drove action.
SendX has truly enabled us to achieve our marketing goals faster than we anticipated.
The results: Unlocking performance and precision with email done right
Switching to SendX transformed Asian BGE's email operations and directly impacted their iGaming clients' bottom lines:
- Asian BGE experienced immediate gains within the first month of using SendX.
“We saw significant improvements in our email open rates and click-through rates within the first month.” — Asian BGE team
These improvements directly translated into higher first-time deposit conversions and bonus redemptions across their client network.
- Over 27,765,217 critical player communications were successfully delivered.
These included deposit confirmations, withdrawal alerts, bonus offers, and other time-sensitive messages that previously faced deliverability failures.
- Campaign engagement exceeded industry benchmarks.
- 5.5% average open rate across all campaigns (vs. 3% industry average)
- 28% click-through rate on opened emails, driving real player engagement and transaction completions
- More than 4,000 revenue-generating campaigns were launched.
These included acquisition workflows, retention journeys, reactivation sequences, and compliance-driven alerts—all automated and tracked through SendX.
- Clear revenue attribution was achieved across the marketing funnel.
“The automation features allowed us to nurture leads more effectively, resulting in a noticeable conversion increase.” — Asian BGE team
The team could now map player deposit activity back to specific email campaigns, allowing for accurate cost-per-acquisition analysis and offer optimization.
- Technical teams reclaimed valuable time and focus.
“We were particularly impressed with how quickly we could set up and deploy targeted campaigns.” — Asian BGE team
After addressing deliverability, the developers concentrated on creating high-impact features for clients in the casino and sportsbook industries.
Marketing velocity and execution improved dramatically.With a stable infrastructure and guided support, the team was able to plan, launch, and scale faster than ever before—unlocking performance without sacrificing compliance.
Why does this matter for iGaming operators and platforms?
Asian BGE's story highlights a reality many in the gambling industry face: standard email providers simply aren't built for the unique challenges of iGaming communications.
Their experience demonstrates that the right email infrastructure doesn't just solve technical problems – it directly improves player acquisition, deposit conversions, and revenue attribution. By implementing SendX, they transformed player communications from a constant vulnerability into a reliable revenue driver.
If you're supporting iGaming platforms and experiencing similar challenges, Asian BGE's results reveal the potential impact on your operation:
- Player acquisition offers consistently reach inboxes
- Critical KYC and transaction emails arrive when needed
- Marketing teams can accurately attribute revenue to specific campaigns
- Compliance requirements are consistently met
In an industry where player communication directly drives deposits and retention, having infrastructure that consistently delivers – both technically and financially – isn't optional; it's essential to remain competitive.
Want to see how much revenue you're leaving on the table? If your iGaming emails aren't reaching players, you're literally watching deposit opportunities disappear. See exactly what percentage of your player communications are getting blocked and how much revenue you could recover with improved deliverability.
