How did HeroFX achieve 2.4x more opens and 98% deliverability?

Industry

Financial Services

Challenge

HeroFX struggled with email deliverability and engagement. Their emails frequently landed in spam due to a lack of authentication and a proper warm-up process. With open rates stuck at 5% and no audience segmentation, their campaigns failed to generate meaningful engagement. Without a structured sender reputation strategy, scaling outreach became nearly impossible.

Results

After implementing SendX, HeroFX transformed its email marketing approach. They saw a 98% email deliverability rate, more than doubled their open rates, and achieved a 28% click-through rate. By fixing their deliverability issues, optimizing audience segmentation, and automating their campaigns, they built a scalable and highly effective email marketing strategy.

Products

SendX

herofx.co

98%

Email Deliverability

2.4x

Increase in Open Rates

28%

Click-through Rate (CTR)

Increase in email volume

"SendX gave us more than a tool—they gave us a strategy. Our emails are finally landing in inboxes, and engagement has never been better."

Christopher

Marketing @ HeroFX

About the Customer

HeroFX is a growing forex brokerage offering traders access to advanced trading platforms, real-time market insights, and a suite of financial tools. Operating in a competitive space where trust and speed are critical, HeroFX focuses on delivering seamless trading experiences, competitive spreads, and top-tier customer support. Their success relies on effective communication, making email a crucial channel for customer engagement.

The challenge: The pitfalls of relying on outdated email marketing solutions

Before partnering with SendX, HeroFX struggled to execute a structured email marketing strategy. They relied on CRM tools and makeshift SMTP services to send transactional emails, but these solutions weren’t designed for scaling promotional campaigns. Without a dedicated email marketing platform, they faced several challenges:

No audience segmentation: Bulk emails were sent to all users, resulting in low engagement.
Poor deliverability: Emails weren’t properly authenticated, causing them to land in spam.
No warm-up process: This led to a damaged sender reputation.
A disorganized email list: The list was cluttered with inactive and invalid email addresses, affecting deliverability.
No scalable solution: The tools they were using couldn't handle high-volume campaigns, limiting their growth.

Without the right infrastructure and strategy, their outreach efforts remained inefficient, and their emails failed to reach potential customers.

The solution - SendX’s impact on HeroFX’s email strategy

HeroFX evaluated multiple solutions before choosing SendX. With the SendX Plus Program, they gained access to a dedicated account manager and a deliverability specialist who worked closely with their team to fine-tune campaigns and resolve deliverability issues.

SendX offered a complete solution for HeroFX, transforming their email marketing efforts:

Improved deliverability: SendX helped HeroFX implement an inbox placement strategy, which included a structured warm-up process and domain authentication (SPF, DKIM, DMARC).
Segmentation: Smart segmentation allowed HeroFX to target their audience with personalized, relevant content, significantly increasing engagement.
List cleaning: We assisted HeroFX in cleaning their email list to ensure only valid and engaged contacts received campaigns, boosting sender reputation.
Scalable execution: With SendX's automation tools, HeroFX could now scale their email outreach without compromising deliverability or engagement.

Christopher, marketing lead at HeroFX, shared his experience:

"SendX has changed the way we approach email marketing. We’ve gone from struggling with basic tools to running professional campaigns with measurable results. The improvements in open rates and deliverability speak for themselves."

The results: How did HeroFX achieve impactful email performance in 40 days?

After implementing SendX, HeroFX saw significant improvements:

Metric	Before SendX	After SendX	Improvement
Email deliverability	80%	98%	+18%
Open rate	5%	12%	2.4x increase
Click-through rate (CTR)	15%	28%	+87%
Soft bounce rate	High	<3%	✓ (Temporary ISP issues)
Spam complaints	Frequent	Near zero	✓

These results gave HeroFX the confidence to scale their email marketing campaigns effectively, without the fear of deliverability issues or audience fatigue.

What forex and financial services brands can learn from HeroFX’s transformation?

Deliverability is crucial: Without good deliverability, your emails can’t generate results. A well-structured email strategy is key to reaching your audience.
Domain warm-up is critical: Implementing a proper warm-up process for your email domain builds trust and improves inbox placement.
Smart segmentation boosts engagement: Sending the right message to the right audience drives engagement and conversion.
Expert guidance matters: Working with the right email marketing solution with hands-on support accelerates the results.

Final thoughts: Turning email marketing failures into scalable growth with SendX

HeroFX’s success with SendX highlights the impact of having a dedicated email marketing platform combined with expert support. By solving their deliverability, segmentation, and scalability challenges, SendX helped them turn email marketing into a reliable and high-performing customer engagement channel.

Today, HeroFX runs targeted, high-volume campaigns with confidence, ensuring emails reach the right audience, drive engagement, and deliver measurable business results. With a structured approach to email deliverability, audience segmentation, and automation, they have built a scalable system that continues to support their business growth.