How Marcy Tilton Boosted $2.1M in Revenue on Shopify Using SendX Email Campaigns

The Challenge

Before switching to SendX, Marcy Tilton faced several challenges with their email marketing efforts that were limiting growth:

• Click tracking issues:   A blacklisted domain used by their previous provider resulted in unreliable click tracking and email deliverability issues, limiting the effectiveness of campaigns.
• Revenue attribution: There was no clear way to tie email campaigns to sales, particularly within their Shopify store. This made it difficult to assess the effectiveness of campaigns and optimize for better performance.
• Manual list management: Unsubscribers and resubscribers were managed manually, creating inefficiencies and potentially hurting their sender reputation.

These hurdles hindered Marcy’s ability to track performance accurately and make data-driven decisions.

The Solution

SendX offered a tailored solution to meet the unique requirements of Marcy Tilton Fabrics:

• Seamless Shopify Integration: SendX's direct integration with Shopify enabled accurate revenue attribution, providing clear insights into the direct impact of email campaigns on sales performance.
• Dedicated Support: Marcy’s team benefited from the Plus Program, which included a dedicated account manager, a deliverability specialist, and direct access to the tech team for quick issue resolution. The transition took only 17 days, with hands-on migration assistance to ensure everything ran smoothly.
• Automated Subscriber Segmentation: SendX automated the process of managing unsubscribed and resubscribed customers, helping to protect Marcy’s email deliverability and improve overall engagement.

Break up these sections with testimonial quotes or other highlights that reinforce your case study narrative.

The Results

After adopting SendX, Marcy Tilton experienced remarkable improvements:

• Email Open Rate: Increased to 28.8%, a significant jump from the previous 10-20% range.
• Click-Through Rate (CTR): Grew to 7.81%, compared to the previous 0.5-1.5%.
• Revenue Attribution: With $2.1M in total revenue, $1.4M was directly attributed to email campaigns, demonstrating the power of SendX’s seamless Shopify integration.
• Email Campaigns Sent: Marcy successfully sent over 34.7M emails, yielding increased visibility and engagement.

Conclusion

The partnership between Marcy Tilton Fabrics and SendX demonstrates the transformative power of a well-executed email marketing strategy. By addressing key challenges related to deliverability, attribution, and list management, SendX empowered Marcy Tilton Fabrics to achieve substantial growth in engagement, revenue, and overall business performance. This case study highlights the importance of selecting the right email marketing platform to unlock the full potential of customer communication and drive measurable business outcomes.