A Quick Guide To Personalizing The Subject Of Your Email In SendX.
SendX gives you complete control of your emails, including the ability to write powerful and personal subject lines that help build stronger relationships with your leads. This is essential because people buy from those they like and trust.
Create a new newsletter or drip campaign, or edit an existing email by clicking on the Edit button next to the email name.
Find the Subject field.
A subject line in SendX consists of variables and constants.
A variable is a custom field in SendX that varies from contact to contact.
A constant is the part of your subject line that remains the same in all emails sent to your contacts.
You can use any variable by adding {{.VariableName}} in your email subject line.
Note: You can set a constant to “fall back” if a contact does not have that variable associated with it.
Use this format:
Constant {{fallback .VariableName "fallback constant"}}
In such cases, if there is no value associated with VariableName, the fallback constant will replace it in the subject line.
Just like variables, you can write any constant message and use it in your marketing campaigns to create high-converting subject lines.
That’s it! Click Submit when you’re done, and your personalized subject lines will be all set to land in your leads’ inboxes.
