A Beginner’s Guide For Crypto & Blockchain Marketing

2. NFT Marketplace

NFTs are non-fungible tokens that are crypto-assets created with blockchain technology. Each NFT asset is identified with its unique identity code and metadata.

Platforms that allow the selling and buying of these assets among the public are called NFT marketplaces.

Example: Blockdaemon, OpenSea

4. Cryptocurrency Mining Business

Mining is generating and transacting cryptocurrency with the help of decentralized computer networks. 

And some mining softwares lets the users consume their resources to scoop verified cryptocurrency.

However, since many countries have banned cryptocurrency ownership and mining, the audience needs to be adequately analyzed.

Example: EZ Blockchain, CGMiner

Why is Traditional Marketing Ineffective for Crypto and Blockchain Businesses?

1. Customer’s Skepticism 

It’s clear that technology can’t be stagnant, and every invention will take its time to become routine for the users.

So is the case with cryptocurrency and blockchain technology. This relatively new technology is still warming up its audience, and therefore you can see some doubts and hesitation among them to invest in it.

And since your prospects aren’t entirely convinced or educated about these buzzwords, you can’t rely on traditional marketing strategies to convert them into customers.

2. Inadequacy of Paid Advertising

Due to a significant increase in crypto and blockchain scams worldwide, tech giants like Google, Facebook, and Twitter have revisited their ad operations for this industry.

It has introduced stricter guidelines and verification checks for ads to reduce scam instances. But its effects resonate among genuine businesses, too, whose outreach is significantly restricted due to this.

4. Choose Right Marketing Channels

No matter how much resources you spend, if you are betting on the wrong marketing channels, it isn’t helping your business much.

Sell where your customers are. Mix and match relevant mediums like emails, blogs, podcasts, etc., to boost your brand outreach.

6. Track Your Performance

Use clear and accurate metrics to track the performance of each marketing effort to monitor your progress.

Unless you spare some time for this, you won’t realize what needs improvement and which strategy works for you.

Leveraging a product marketing tool can help track and streamline these strategies and improve campaign effectiveness.

Most of the time, cryptocurrency and blockchain customers are updated with the industry news. 

It’s both good news and bad news. Since your target audience is already aware, you might have to work less, but it also means you’ll have to figure out new ways to provide them with something new and of value.

Here are some promising crypto marketing tips you can try right now.

2. Write Guest Posts

Collaborating with other crypto and blockchain businesses is a great way to tap into a wider audience without spending additional resources.

You get a platform where you can connect with the audience to convey your message effectively. 

• Research the relevant businesses who aren’t your direct competition but share the same audience as you.
• Send requests to write a guest post for them.
• Prepare a suitable topic that the platform’s audience will enjoy reading and where you can subtly plug your services.
• Add necessary hyperlinks to your website to bring the traffic home.

1. Decide the Email Objective

Customers aren’t always interested in buying more.

So, sending only offers and discounts can quickly irk them. To ensure customers look forward to reading your email, make it a bit unpredictable.

Use your emails to educate, inform, as well as entertain the reader.

You can also segment your mailing list based on the customer journey for sending personalized messages.

Based on your intent, decide whether you want to go ahead with designing a newsletter, promotional email, or just fun engagement content for your subscribers.

3. Craft a Compelling Copy

Note that the copy of an email starts right from your subject line. If that’s not piquing the reader’s interest, they won’t even open the email to see what’s in it. 

While writing an email subject line, keep the 4 Us in mind– unique, urgent, useful, and ultra-specific. You can use any of these Us to write an enticing subject line.

Moving to email content, ensure that it’s concise with ample breathing space. Add images to break the monotony. 

Add a strong CTA (call-to-action) that guides the reader toward the next steps.

And most importantly, maintain your email resolution for proper visibility on mobile devices.

If designing emails gives you cold feet, too, you can use your email service provider's drag and drop functionality to create emails quickly. You can even take a shortcut by using pre-built responsive email templates.