WooCommerce Integration with SendX (Email Marketing Software)

Integrating WooCommerce e-commerce platform with SendX.

This article walks your through enabling the WooCommerce integration in your SendX account. The main steps are as follows:

• Enabling WebHooks in WooCommerce
• Specify events like order created or new customer created which you want to sync with SendX

At the end of this integration:

• SendX contact is created as soon as customer is created on your WooCommerce store
• You can view all order & product details which a customer placed on WooCommerce in SendX
• Track life time value on per WooCommerce customer on SendX
• Segment WooCommerce customers based on which products or categories they have purchased
• Segment WooCommerce customers based on whether they avail coupons or not
• Segment WooCommerce customers based on whether they have purchased specific products in specific time frame

So let's get started:

• Click on Settings > API

• Click on Webhooks tabs

• Give webhook a name such as Order Created, change status to Active, choose topic or event from WooCommerce which you want to push to SendX such as Order created, provide a delivery url which will be of format: https://app.sendx.io/api/v1/integration/woocommerce/team/<teamid>

• You can find your account's team id by logging into SendX app > Clicking on Settings and copying Team Id value.

• If everything goes well then after clicking on Save Webhook you should see a Webhook updated successfully message.

• To verify, let's quickly order a product from your WooCommerce store with a new customer email id

• After placing the order you should find a new contact with the same email and name has been created on SendX with billing information. In contact's timeline you will find details of the products he / she purchased on your WooCommerce store

• SendX automatically adds a tag called via_woocommerce for all customers who got created or update via WooCommerce i.e they made a purchase. Also you will find the life time value of a contact based on all the past purchases he / she has made

• That's it. You are good to go now. In remaining sections we will see how to sync initial WooCommerce data to SendX, how to create segments based on LTV ( life time value ), segments based on products purchased, segments based on last buy pattern, coupons applied etc. so to increase revenue & profit of your WooCommerce store.