SendX
SendX is an intuitive, simple, and affordable email marketing software that is apt for sending mass communication.
- The drag and drop email editor is easy to use even for a newbie. You get ready-made elements for embedding a button, text box, divider, image, etc. Everything is customizable to suit your brand and type of email.
- You can preview the email you create via desktop or mobile view with just one click.
- If you don't have much time and want to start from ready-made templates, choose from a library of 20+ free, mobile-friendly, and responsive templates.
- Along with every price plan, you get access to a collection of almost half a million stock images that can turn around the look and feel of your emails.
- SendX has the right technology infrastructure to optimize your email campaigns based on 30+ parameters including past open behavior, timezone, domain name, email client, ISP, etc. This ensures high email deliverability and your email always lands in the inbox.
- With every SendX plan, you can send unlimited emails to your subscribers. You will only be charged for your subscribers. So now you can be in constant touch with your subscribers.
- You can create automation workflows for various user journeys such as an abandoned cart, new subscriber joining the list, re-engagement for inactive subscribers, and many more.
| Pricing | SendX costs $7.49 for 1000 contacts & unlimited emails. Mailjet starts from $15 for 15K emails per month |
| Trial? |
14-day free trial. No credit card required
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| Recommended if | If you're looking to send mass communication via email & need a tool that makes it easy to create emails and ensures high deliverability |
| Not recommended if | If you’re looking for multi-variant testing, a large number of integrations, or e-commerce tracking then SendX won’t be a fit for you. However, the team is proactive in spinning out new features so you can expect them soon. |
Mailchimp
Before Mailchimp evolved to become an all-in-one marketing CRM, it was popular as an email marketing software. That's their strength. Let's see what they have to offer:
- Email builder provides you 5 main categories of templates to choose from:
- Layouts (Featured & Basic): Choose an option and build on top of it
- Themes: Pre-defined templates you can customize
- Saved Templates: Templates you created or exported from 3rd party platforms
- Campaigns: Email campaigns you sent in the past
- Code Your Own: Option to create your template using HTML, from scratch.
- The automation features of Mailchimp make marketing easier to do. For example, you could run a Facebook ad and direct people to a landing page where you collect their email addresses. Those email addresses can be directly added to your broadcast list in Mailchimp. There are many more scenarios for which you can use Mailchimp.
- Mailchimp integrates with about 250+ web services and apps. For example, you can integrate PayPal with Mailchimp and import contacts of everyone who buys using your PayPal into your email marketing ecosystem
- Dashboards that show campaign performance, list growth, newsletter metrics help you make data-driven decisions. These reports can be downloaded, automated to send directly to your email, shared with colleagues.
| Pricing | Paid pricing starts at $6.90/mo for 500 subscribers |
| Trial? | Free plan (fewer features) for up to 1000 email send |
| Recommended if | If you are just starting out and want a basic free plan to test your campaigns or if your marketing needs have grown so much that you now need to integrate all of your marketing in one place. |
| Not recommended if | If you’re looking for a less expensive solution, Mailchimp is not a great choice. It will get expensive as your contacts increase. They also charge for un-confirmed and unsubscribed contacts. |
Give SendX a try, an affordable email marketing software!
ActiveCampaign
ActiveCampaign is a powerhouse of email marketing, suitable to implement advanced email marketing strategies. Some notable features include automation, lead scoring, and a number of integrations.
- ActiveCampaign provides an easy and efficient way to create and manage your automation flows. They provide a simple drag-and-drop builder in a canvas-like setting where you can drag elements to build your automation flow. You can also use the pre-built automation templates and customize them as per your needs.
- Segmentation with ActiveCampaign is easy. You can segment contacts using custom fields like location, interests, engagement level. These tags and custom fields can be added or removed via automation too.
- ActiveCampaign offers lead scoring that allows you to assign numbers based on past actions of subscribers. This helps you segment the audience from highly engaged to totally inactive. And then you can decide your marketing strategy based on quantitative data.
| Pricing | ActiveCampaign starts at $29/mo for 1000 marketing contacts |
| Trial? | 14-day free trial with 100 contacts and 100 emails |
| Recommended if | Marketing automation, segmentation, lead scoring, and analytical reports are your main requirements |
| Not recommended because | The email editor is a bit clunky and not super smooth to use. It can get expensive as you scale to more subscribers. |
MailerLite
- MailerLite’s email editor lets you embed dynamic content in your emails. You can create email blocks that will be visible to a specific audience. This helps in personalizing the email and driving up engagement.
- If you embed a youtube link in your email, MailerLite makes a gif of that video to keep the email fun and interactive.
- Once you sync all of your Shopify contacts to MailerLite, it will automatically create segments based on customers’ history (e.g. repeat customers, first-timer, high spenders, etc.). You can create more rules to automatically segment people into categories when they sign up or take any action in your emails.
| Pricing | $18 per month for 500 subscribers, with unlimited pricing |
| Trial? | Forever free for up to 1000 contacts |
| Recommended if | Recommended if you are a small business that doesn't need complicated automation or have any CRM needs. MailerLite is best for freelancers, bloggers, and small businesses. |
| Not recommended if | If you are looking for many integrations, automation, or a large number of templates. |
SendX offers a wide range of email template resources!
HubSpot
Hubspot is more famous as a complete CRM solution but it's email marketing platform is also great on it's own. Although it comes with a price.
- HubSpot’s drag-and-drop editor helps you create responsive emails without any extra coding or settings. You can either create your own emails or choose a template from a gallery of pre-built templates and customize it.
The unsubscription feature in HubSpot is different from the other ESPs mentioned here. It allows a subscriber to unsubscribe from some specific email topics or lists, instead of permanently unsubscribing to the entire email list.
HubSpot’s analytics dashboards provide data on open, clicks, unsubscribers, time spent viewing emails, and click map. These are not usually found in less advanced email marketing platforms. You can get data on the performance of an individual email or the complete email campaign.
It also shows a comparison on the performance of your recent emails vs your past emails.
- When working with a team, HubSpot’s collaboration feature shows you the version history, making the experience smooth for the team. You get a sharable link so that your colleagues know what the email looks like before sending it to your subscribers.
| Pricing | Starts at $45/mo |
| Trial? | 14 day free trial |
| Recommended if | If your marketing plan is clear and you will likely scale and have more complex workflows in coming months, then HubSpot is a great choice |
| Not recommended if | If you think you will not use all the advanced features or don't have clarity on your marketing plan |
Brevo
Brevo not only provides email marketing functionalities but also SMS, landing page builder, Facebook ads integrations, signup forms, etc.
- You can find templates for creating emails as well as landing pages. If you know HTML or have your own code, you can create these from scratch too. Their editor is an easy drag-and-drop type.
For automating email flows or certain tasks, choose from the 9 pre-built workflow templates. You can also create a workflow from scratch. The workflow editor is also visual and all you need to do is select the element to add.
- Use the ‘send at best time’ option that will automatically send an email based on the time when the recipient is most likely to open it. This maximizes your open rates and increases engagement.
- You get dedicated transactional email templates & reports. You can use different setup options for your transactional emails, such as API, SMTP Relay, or eCommerce plugins.
| Pricing | Starts at $25/mo for unlimited contacts |
| Trial? | Forever free for up to 300emails/day |
| Recommended if | If you are looking for low-cost software and want to leverage SMS also, then Brevo would be a fine choice. |
| Not recommended if | If you are looking for various integrations and won't be using transactional capabilities, then it might get expensive. |
SendX offers the capability to send unlimited emails and all features even during the free trial! Click here for our Pricing info.
Moosend
Moosend is an affordable email marketing software that provides automation features, an intuitive email editor, as well as a landing page designer.
- Along with a drag-and-drop editor for creating emails, you also get an easy-to-use designer for creating landing pages. Both cut your email and landing page creation time in half. There are also pre-built templates (about 70 of them) for both emails and landing pages. These templates are fully customizable and responsive.
Get a visual automation builder, even with free plans. This allows you to create various sequences like cart abandonment, welcome emails, thank-you emails without juggling with if-else or too many complicated selections. You can also choose from one of the pre-built automation and customize it according to your requirements. This is one feature that is either not available in email marketing tools at this price or if available, you have to choose expensive plans to access it.
| Pricing | Starts with $9/mo for 0-500 subscribers |
| Trial? | Free trial with 1000 subscribers |
| Recommended if | If you need pre-built automation templates, visual automation builders, landing page designers at affordable prices |
| Not recommended if | If you need advanced analytics, can’t bear with slow interface & prioritized email deliverability |
3 Mailjet Alternatives for Sending Transactional Emails
SendPost
SendPost is a powerful transactional email delivery service that guarantees over 99% email deliverability and helps you leverage dedicated IP pools for better success. It's an efficient solution for developers, startups, e-commerce businesses, and enterprises sending millions of daily emails.
Key features:
- Detailed Deliverability Stats: Access comprehensive deliverability metrics for both sub-accounts and IPs, including email ISP stats and aggregate SMTP error statistics. This feature helps identify issues affecting inboxing and open rates, enabling users to take corrective actions.
- Email API & SMTP Relay: SendPost offers API SDKs in over 14 programming languages, allowing users to send and validate emails easily. The integration process is straightforward, and users can quickly connect using a reliable SMTP relay.
- IP Reputation & Blacklist Tracking: Automatically monitor the reputation and blacklisting status of sending IPs. This feature eliminates the need for manual checks, providing users with timely insights to maintain their sending reputation.
- Dedicated IPs & IP Pools Management: Users can manage both shared and dedicated IP pools, with features like auto-warmup and advanced IP routing based on receiving domains or email volumes, ensuring optimal deliverability.
- Smart Alerts & Notifications: Set up automated alerts for critical issues such as blacklisting or high bounce rates. Users can receive notifications via Slack or email, allowing them to address problems proactively.
- Rate Limiting & Throttling: Control the speed of email sending to specific ISPs (e.g., Gmail, Yahoo) to optimize inboxing rates. This feature includes automated adjustments in response to hard bounces, enhancing overall deliverability performance.
Pricing:
SendPost offers different plans at different price points, starting from $7 per month, with each plan including a certain number of emails. If a user exceeds the email limit of their plan, there will be an additional cost for overage emails.
The pricing for SendPost is as follows:
- Starter: $7.00 per month
- Growth: $197.00 per month (includes features of Starter plan, plus more)
- Scale: $997.00 per month (includes features of Growth plan, plus more)
SendPost's pricing is simple and transparent, making it easy for users to understand their costs.
Mailtrap
Mailtrap Transactional API is a service for sending transactional emails with high deliverability rates. It offers easy integration with various programming languages and provides tools for monitoring and improving email performance.
Key features of Mailtrap include:
- Ready-to-use integrations: Mailtrap provides code snippets for major programming languages, allowing quick and easy integration with your application.
- Automatic email authentication: The service automatically sets up and validates necessary DNS records (SPF, DKIM, DMARC) and rotates DKIM keys quarterly for enhanced security.
- Separate Bulk Stream: You can send both transactional and marketing emails from a single platform, with separate streams to maintain high deliverability.
- Detailed analytics: Mailtrap offers a comprehensive dashboard, in-depth reports, and detailed statistics for major mailbox providers, with email logs stored for up to 60 days.
- Email template management: Save time by using Mailtrap's email templates, which you can reuse, upload, or create from scratch.
Pricing:
Mailtrap offers a free plan that allows users to send up to 1,000 emails per month at no cost, making it suitable for small projects or testing purposes. For those needing more capacity, the Basic plans start at $10 per month for 10,000 emails, with additional tiers priced at $24 for 50,000 emails and $30 for 100,000 emails. These plans include features like deliverability alerts and log retention for up to five days.
For larger businesses, Mailtrap provides Business plans, which offer higher email limits and additional features such as unlimited users and dedicated IP addresses. These plans range from $99 per month for 100,000 emails to custom solutions for enterprises needing up to 5 million emails per month
Postmark
Postmark is a transactional email service designed to ensure fast and reliable delivery of emails triggered by user actions, such as order confirmations or password resets. It focuses on providing a seamless experience for developers and businesses that need to send critical one-to-one emails efficiently.
Key Features of Postmark:
- Fast Delivery: Postmark guarantees that transactional emails are delivered quickly, often within seconds, which is crucial for user experience and satisfaction.
- Detailed Tracking: Users can access real-time metrics on email delivery, including opens and bounces, allowing for effective monitoring and troubleshooting.
- Separation of Email Streams: Postmark keeps promotional and transactional emails on separate infrastructures. This ensures that the deliverability of important transactional messages is not affected by bulk marketing campaigns.
- Template Management: The service offers responsive email templates for common transactional messages like welcome emails and receipts, making it easy to customize and send professional-looking communications.
Pricing:
Postmark offers a straightforward pricing structure based on the volume of emails sent each month. In the free tier, users can send up to 100 emails per month at no cost, allowing for testing and small-scale use without any credit card requirement.
For monthly plans it will cost $15/mo for 10,000 emails, $55/month for 50,000 emails and so on.
For higher volumes, Postmark offers a competitive rate of around $1.00 per 1,000 emails when sending larger quantities. There are optional add-ons available, such as dedicated IP addresses for an extra fee of $50 per month, which can enhance email deliverability for businesses sending high volumes of transactional emails
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