SendX automation are simple If this happens, then that should happen set of rules. They are super simple to setup and are very effective for putting your marketing automation on autopilot mode.
Using automation you can do things like if a user has opened my email they should be added a tag called interested user and be sent a followup mail after 3 days.
One of the things which people rave about while using our automation is how simple and elegant the entire interface is. We have tried to keep a fine balance between power and simplicity which our customers love.
Perform custom actions on users email open, click or replied:
- On pricing link click add a tag called prospective paid user and start lead nurturing drip sequence.
- On XYZ product link click add a tag called interested in XYZ. Later you can send personalized emails based on this tag.
You can also automate your outbound prospecting using SendX eg: send a drip sequence of 3 emails to N people. Now anyone who replies to your first email shouldn't get your second and anyone who replies to your second email shouldn't get your third email.
You can add or remove SendX tags manually, using our API or via automation. So a user can be added or removed tags based on triggers such as popup submission or email open, click, reply etc.
Using API you can also trigger them based on custom actions on your product eg: account verification or social sharing.
You can infact map entire user lifecycle:
Registered -> Trial -> Paid -> Upgrade
using tags and then trigger tailor made communication over email based on tags which got added or removed.
You may categorize different types of users in different user groups or lists eg: Book A buyers and Book B buyers.
Also a user may decide to receive only specific updates from your blog or company eg: product updates but no promotions by subscribing or unsubscribing from specific lists.
Based on subscribe or unsubscribe from a list you may like to have a very targeted and focussed communication to these user groups which is super easy to do with SendX automations.
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