Email Autoresponder

A: An autoresponder is a series of emails on a specific topic, delivered in a predetermined sequence at predetermined intervals, usually depending on the actions performed by the user such as joining the opt-in list, browsing behavior, etc.

A: There are 5 main steps involved in creating an effective autoresponder email:
1. Choose the goal of autoresponder, such: as a welcome sequence consisting of a thank you mail, new blog posts etc., offering an educational course, and promoting upsells.
2. Segmenting your list from the time they subscribe to your email list.
3. Choose a suitable ESP
4. Make a map of your email sequence: how long your email sequence should be, how far apart the emails should be, and how many emails to send before sending a sales email.
5. Write an email sequence that will convert by focusing on the recipient, and using personalization.

A: Given below are a few instances where it would be ideal to send autoresponder emails:
1. User subscribers to your email list
2. User opens an email, or fills a form
3. User abandons products or services in the shopping cart
4. User completes a purchase.

A: The 4 main advantages of an autoresponder are as follows:
1. Saves time as you need to create the content only once
2. As they are triggered and sent immediately, it projects that the business is always open
3. Avoids the need to manually send emails on a personal level on a timely basis
4. Improves conversion since the type of email is automatically mapped to the type of user action.

A: It typically depends on the campaign your business is trying to run. A couple of good tips for selecting a good topic for your autoresponder would be, surveying your existing customers, and tapping into the social media reputation of the content in your niche.