To truly harness the power of email marketing, it's crucial to understand how your campaigns measure up against industry standards. That's where benchmarks come in.

Have you noticed a drop in engagement from your email subscribers recently? If so, then my friend you need to start writing winback emails!

An email nurture campaign is a series of emails strategically sent to guide potential customers through the sales funnel, from initial contact to the point of purchase. This method focuses on

In emails, the little summary below the subject line is called a preheader. It's like a sneak peek that can make people curious about what's inside. Knowing how to craft a catchy preheader can be a

The email bounce rate remains a perpetual concern for professionals in the marketing domain. Unlike other metrics, gauging email deliverability poses a slightly intricate challenge, making it tough

Is your email click-through rate (CTR) as good as it should be? Establishing solid CTR benchmarks can help you determine whether your email campaigns are driving the engagement that you want.

Email automation tools streamline marketing campaigns with preset triggers and workflows. Rather than manually sending each message, these platforms deliver timed, personalized content to contacts

Email marketers are constantly navigating the complex landscape of regulations and laws, such as GDPR and CAN-SPAM, aiming to enhance their brand's integrity while maximizing engagement. The

From time to time, online business owners and email marketers may find that traffic to their pages or the deliverability of their emails begins to fall for no discernible reason. Of course, several

Urgent subject lines have become a common strategy in email marketing, aimed at catching the attention of the receiver. At first glance, the effectiveness of using "URGENT" or "LAST"or "HURRY" in

Buy an email list? Should you do it?

Are you using the best practices for email subject lines? If you can’t answer this question with a quick yes, this post is for you.

'Last Chance'

Do you know that 77% of email marketers have witnessed a significant change in email engagement over the last year? It is proof of how powerful email newsletter campaigns are.

Personalized popups in emails are targeted messages that appear when a recipient opens an email.

Are you a roofing business looking to boost your customer base and sales? Email marketing is a powerful tool to reach your target audience and drive conversions, but only if it's used effectively.

In the crowded marketplace of the inbox, humor stands out. Funny email subject lines can significantly increase open rates by appealing to a reader's innate desire for a light-hearted break from the

We’re all really busy and, and have crowded inboxes. The average office worker sends 40 emails a day. Even if we signed up for an email list, only the best retail email subject lines will actually

Email campaigns are a cornerstone of successful outreach in the ever-changing world of online marketing. These strategies hinge on a company’s ability to understand and use analytics to their

In the vast digital landscape, where attention is scarce and competition is fierce, email marketing stands as a beacon for businesses aiming to forge meaningful connections with their audience. This

Email notifications are like personal assistants: smart, nifty, and incredibly efficient at keeping the audience in the loop. But crafting the perfect email notification is not a cakewalk. One has to

It’s time to harness the power of automated nurturing with drip campaigns! We’re sharing everything you need to know about this, including the best email drip campaign software on the market. Let’s

Email remains one of the most powerful marketing channels for reaching a target audience, but it is not without pitfalls. Phishing and fraudulent emails are on the rise and continue to be a serious

When it comes to newsletter email subject lines, there’s a frustrating game we keep seeing played online that we really want to put a stop to here at SendX - it’s the old spray and pray game. You

Warming up your email is like stretching before a marathon—it's essential, but often overlooked. Without this critical step, even the most well-crafted emails risk being dismissed as spam. That's

Bare with us for a moment as we geek out on email MTAs. We feel it’s important to understand what email MTA means if you’re working on email marketing platforms. Because of this, we’re going to spend

Ever felt like your inbox had a mind of its own, serving you just what you needed at the right time? That's no coincidence - it's the power of email drip campaigns. These are not just any emails;

Since the dawn of the digital age, emails have been the go-to RSVP for connecting with the crowd—whether that's your squad or a swarm of eager customers. And let's be real, the competition for the

Let’s talk about eCommerce email design. Wait! Wait! Don’t leave the page. It’s not as boring as you think. When we start thinking about an eCommerce email marketing strategy, this is the ticket to

Getting attention in that crowded inbox is no easy feat - that's why a captivating email graphic design is so important. Let's talk about how to make your campaigns pop with visual appeal that yields