Track any action in your app or site and launch perfectly timed, personalized messages.
Move beyond opens and clicks—segment and automate on true user actions that signal intent.
SendX API captures events like “Added to Cart” or “Plan Upgraded” with rich metadata.
Build dynamic lists from meaningful actions—not just email activity.
Insert event data directly into your emails for hyper‑relevant content.
SendX listens for your event data and turns it into automation triggers in seconds.
Send a POST with contact email, event name, and optional properties.
Create lists based on events, property filters, and time windows.
Kick off workflows whenever an event fires—sending personalized campaigns instantly.
Everything you need to know about SendX and email marketing
Use the /events endpoint with the contact’s email, event name, and any JSON properties you need.
Yes—use merge tags like {{ event.product_name }} anywhere in your template.
Absolutely. Add “Custom Event Trigger” to any workflow and choose the event name.
You can attach up to 20 key‑value pairs per event for detailed personalization.
Events are ingested in real time; triggers fire within seconds of receipt.
Still have questions? We're here to help.
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